OpenAI's gok van $730 miljard: de sluiting van Sora en de AI-bubbel

Author: Pixwit Team · Date: March 25, 2026

The sudden discontinuation of OpenAI's Sora video generation app on March 24, 2026, sent shockwaves through the tech and creative industries. While many users lamented the loss of their favorite AI video tool, Wall Street and Silicon Valley insiders recognized the move for what it truly was: a ruthless, calculated pivot ahead of one of the most anticipated IPOs in history.

Behind the scenes, the death of Sora is inextricably linked to OpenAI's soaring $730 billion valuation, the intense pressure to achieve profitability, and the covert development of a new, highly anticipated AI model codenamed "Spud."

For digital creators, understanding this strategic shift is critical. It signals the end of the "subsidized AI" era and the beginning of a hyper-commercialized, enterprise-focused future.

I. The $15 Million-a-Day Problem: Why Sora Had to Die

To understand OpenAI's pivot, one must first understand the economics of generative AI. Large Language Models (LLMs) like ChatGPT are expensive to run, but video generation models like Sora are in a completely different stratosphere of cost.

Sora utilizes a diffusion transformer architecture requiring massive clusters of advanced GPUs to render high-fidelity, temporally consistent video frames. When OpenAI launched the Sora app with generous free and low-cost tiers to drive consumer adoption, they inadvertently created a financial black hole.

At its peak, OpenAI was burning an estimated $15 million a day to subsidize free Sora generations. Meanwhile, the app generated a meager $2.1 million in lifetime in-app purchases.

As OpenAI prepares for its IPO — reportedly targeted for late 2026 or 2027 — this cash burn was unacceptable to public market investors. To justify a $730 billion valuation, the executive team had to demonstrate fiscal discipline. Shutting down a consumer app with no clear path to profitability was the first major step.

II. The Disney Debacle: A $1 Billion Warning Sign

Perhaps the most glaring indicator that Sora's business model was fundamentally broken was the collapse of the Disney deal.

In late 2025, Disney was preparing to invest $1 billion into OpenAI, specifically targeting the Sora platform. The proposed deal would have allowed Disney to license its massive IP catalog — Marvel, Star Wars, Pixar — creating a walled garden where users could generate officially licensed character videos.

Why did it fall apart? Industry insiders point to three insurmountable hurdles:

Brand Safety: Disney is fiercely protective of its brand. The prospect of users generating off-brand, inappropriate, or low-quality content featuring Mickey Mouse or Elsa terrified Disney executives. Lack of absolute control over generative output made the deal too risky.
The Copyright Lawsuits: As OpenAI faced mounting IP litigation from the Japanese anime and gaming industries (CODA, representing Studio Ghibli, Bandai Namco, and Square Enix), Disney — a company built entirely on copyright enforcement — balked at partnering with a platform embroiled in IP battles.
The Strategic Pivot to Spud: Once OpenAI internally decided to shift focus toward the Spud model and enterprise productivity, the entertainment-driven Disney deal no longer aligned with their IPO narrative.

Sources indicate no money had actually changed hands before the collapse. Disney's statement was polite but final: "We respect OpenAI's decision to exit the video generation business and shift its priorities elsewhere."

III. The 'Spud' Model and the Superapp Strategy

If OpenAI is abandoning standalone consumer video apps, where are they directing their freed-up compute resources? The answer lies in enterprise productivity and the mysterious Spud model.

According to The Information, OpenAI has completed the initial training of Spud. Insiders suggest it is designed to power agentic AI — systems that don't just answer questions, but actively perform complex, multi-step tasks across different software environments.

From Chatbot to Agent

Up until now, AI has largely been a "chatbot" experience: you type a prompt, the AI responds. One-to-one and transactional. Agentic AI changes this paradigm entirely.

Instead of asking ChatGPT to "write a Python script for a data scraper," you would ask the Spud-powered agent to "scrape this website, clean the data, format it into a spreadsheet, email it to my team, and set up a weekly recurring schedule." The agent executes autonomously — clicking buttons, filling forms, navigating web pages — exactly like a human would.

The Superapp Ecosystem

To facilitate these autonomous agents, OpenAI is building a desktop superapp that merges:

ChatGPT — the core conversational interface
Codex — advanced coding and development tools
Atlas Browser — a proprietary browser that seamlessly integrates AI agents into daily web navigation

By killing Sora, OpenAI freed thousands of GPUs to power this enterprise-focused superapp. The strategy is clear: stop competing with TikTok for consumer attention; start competing with Microsoft, Google, and Anthropic for lucrative B2B enterprise contracts.

The Total Addressable Market (TAM) for enterprise automation is exponentially larger than the market for AI video generation. Replacing a company's data entry team or automating customer service pipelines is worth billions; generating B-roll for a YouTuber is not.

IV. The QuitGPT Movement and the AI Backlash

OpenAI's aggressive pivot toward enterprise and government contracts has not gone unnoticed. A growing wave of consumer dissatisfaction has coalesced into the #QuitGPT movement.

This backlash is fueled by several factors:

The Pentagon Deal: OpenAI's partnerships with defense and intelligence agencies have alienated users who prefer AI to remain civilian.
"Slop" Fatigue: The internet is increasingly flooded with low-quality AI-generated content. Users are growing tired of platforms that prioritize volume over authenticity.
Copyright Controversies: The backlash from CODA and the estates of deceased celebrities severely damaged OpenAI's reputation among creative professionals.

As users cancel ChatGPT Plus subscriptions in protest, they are actively seeking alternatives that prioritize creator rights, commercial safety, and genuine workflow utility.

V. What This Means for the Creator Economy

The pivot of the world's most famous AI company away from creative tools toward enterprise automation leaves a massive vacuum in the creator economy.

For two years, creators were the beta testers for generative AI. We provided the prompts, shared the viral outputs, and built the hype train that propelled OpenAI to a $730 billion valuation. Now that the technology is mature enough for enterprise, the beta testers are being left behind.

The Danger of Platform Lock-In

The most critical lesson from the Sora shutdown is the danger of platform lock-in. When you build your creative workflow — your YouTube channel, your marketing agency — around a single, closed-source AI tool, you are building a house on rented land.

The landlord can evict you at any moment if it serves their financial interests. This is not a hypothetical risk; it just happened. Thousands of creators who spent months mastering Sora's prompting quirks, who built tutorials, who promised clients Sora-generated deliverables, woke up on March 24, 2026, with nothing to show for it.

Three Rules for Surviving the Corporate AI Pivot

1. Avoid Single-Platform Dependency Never build your entire creative workflow around a single, closed-source tool. Maintain a fluid tech stack that can absorb disruption.

2. Prioritize Utility Over Novelty Stop chasing tools that generate random viral "magic." Seek platforms that solve specific workflow problems — precise B-roll, background removal, consistent character generation. Utility survives corporate pivots; novelty does not.

3. Anchor in Independent, Multi-Model Platforms Aggregator platforms like Pixwit integrate multiple cutting-edge AI models — text, image, and video — into a single, stable workspace. If one underlying model shuts down or spikes its prices, the platform routes to an alternative model seamlessly. Your creative pipeline never breaks.

VI. The Post-IPO AI Landscape

As we move toward OpenAI's inevitable IPO, the divide between Enterprise AI and Creator AI will only widen.

OpenAI, Anthropic, and Microsoft will battle for Fortune 500 contracts, deploying massive agentic models to automate corporate America. Their tools will become more expensive, more locked-down, and more focused on security and compliance than on artistic expression.

Google is an important exception. As the owner of YouTube — the world's largest video platform — Google has a direct financial incentive to maintain consumer-facing video generation tools. Google Veo is not just a standalone product; it is a feature designed to keep creators locked into the YouTube ecosystem. Google can subsidize video generation compute costs because it directly drives ad revenue. Expect Google to remain creator-friendly.

Meta finds itself in a similar position. Their core business relies on keeping users engaged on Instagram and Facebook. Powerful built-in AI video tools are essential for competing with TikTok.

Meanwhile, the creator economy will rely on a vibrant ecosystem of specialized, open-source, and aggregator platforms. We will see the rise of models trained on specific, ethically sourced datasets — a model trained exclusively on licensed cinematic footage for filmmakers, another on licensed anime art for illustrators.

The AI bubble hasn't burst; it has segmented. The "do-everything" consumer AI app is dead. The future belongs to specialized enterprise agents on one side, and dedicated, creator-first ecosystems on the other.

VII. Conclusion: The End of the AI Honeymoon

The death of Sora and the birth of the Spud model mark the end of the generative AI honeymoon phase. The era of tech giants burning billions to provide free, experimental toys is over. We have entered the era of the AI IPO, where profitability, enterprise utility, and agentic workflows reign supreme.

For creators, this is a wake-up call — and an opportunity. As the giants retreat to their enterprise fortresses, the creator economy is being handed back to platforms and tools that actually care about creative workflows.

Stop mourning Sora. Start building on tools that are designed for you, not tools that used you to get to their IPO.

Sources: Variety, The Information, Forbes, TechCrunch, CNBC, The Verge, Tom's Guide, AP News.

OpenAI's $730 Billion Gamble: IPO Strategy, the 'Spud' Model, and What the Sora Shutdown Reveals About the AI Bubble