Business metrics calculator

Customer Lifetime Value (CLV) Calculator

Customer lifetime value calculator: Estimate revenue-based CLV, apply a profit margin, and compare lifetime value with customer acquisition cost.

No install requiredProcessed on your deviceExport-ready outputWorks on mobile & desktop

Not used in formulas. Select one if you want AI suggestions; otherwise you can leave this blank.

Must be a positive number (average order or contract value per purchase).

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Must be a positive number (purchases per customer per year).

Try:

Must be a positive number (years the average customer stays active).

Try:

Enter average purchase value, purchases per year, and customer lifespan to calculate CLV. Industry is only needed for AI insights.

How to Use This Customer Lifetime Value Calculator

1

Enter Purchase Data

Enter average purchase value and purchase frequency—the core inputs every customer lifetime value calculator needs. For SaaS, use annual contract value and renewals per year; for e-commerce, use average order value and repeat purchase rate.

2

Set Customer Lifespan

Enter how many years, on average, a customer keeps buying before churning. Longer relationships increase CLV.

3

See Your CLV & Optional ROI

Simple mode shows revenue-based CLV. Advanced mode adds profit margin and optional CAC so you can view LTV:CAC and an estimated payback window when CAC is provided.

Why CLV Matters

Plan Acquisition Spend

Knowing your CLV helps startups and SaaS teams set sensible acquisition budgets. Compare against CAC in Advanced mode to see LTV:CAC ratio and estimated payback period.

CAC Comparison (Advanced)

When you add CAC and a profit margin, the tool estimates LTV:CAC and how many months of profit it may take to recover acquisition cost—useful sanity checks, not a substitute for full finance modeling.

Retention Lever

Higher purchase frequency or longer lifespan directly multiplies CLV, which is why retention work often pays off.

Private by Default

Numbers you type stay in your browser for the calculator. AI insights are off until you click the button; only then is a short summary sent to generate suggestions, and that part requires a Pixwit account.

Common questions

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