Media Kit Generator
Turn your name, niche, and platform stats into a scannable press kit brands can review in one sitting—bio, audience snapshot, and collaboration contact in a single draft.
This Media Kit Generator is the workspace on this page, not a teaser that sends you elsewhere. Enter the facts you already know, generate a structured one-pager, then copy or download it for outreach, Canva, or a Google Doc.
0/100 characters · 2–100 characters after trimming.
0/150 characters · 2–150 characters after trimming.
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0/64 characters · Up to 64 characters for your handle (leading @ is optional and not counted toward the limit).
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How to Use This Media Kit Generator
Enter Your Creator Details
Fill in your name, niche, social handle, follower or subscriber count, optional engagement rate, and a contact email. Honest numbers beat rounded vanity stats: marketing teams compare your claim against public profiles, so a slightly smaller but accurate audience reads as more trustworthy than an inflated one.
Generate a Structured Press Kit
Run the form on this page to draft the sections sponsors scan first—who you are, where you publish, how the audience behaves, and how to reach you. You get a text-first one-pager in seconds, without opening a slide deck or a blank Canva file.
Copy, Download & Pitch
Copy the draft to your clipboard or download it as a text file. Paste it into an outreach email, a Google Doc, or a layout tool if you want a branded PDF. Keep screenshots of recent posts and a rate range in the same thread so the brand does not have to chase missing pieces.
Why this press kit format works for brand deals
Professionally structured layout
Brand managers skim hundreds of pitches. A predictable order—bio, audience snapshot, platform breakdown, engagement highlights, contact—lets them find fit in under a minute. This page outputs that order so you are not inventing a new template for every campaign.
Language marketing teams already use
The draft leans on partnership vocabulary (deliverables, audience, engagement, contact) instead of fan-facing captions. That tone matches how media buyers write briefs, which makes your one-pager easier to forward internally.
Draft in the browser, no design suite required
You do not need InDesign or a paid template pack to start. Sign in, generate, and take the text into whatever visual format your brand partner prefers. Design comes after the facts are right.
Built around creators and talent managers
The same fields work for a solo TikToker, a YouTube host, a podcaster, or an agency onboarding a new roster member. Sign-in keeps generations accountable; you still choose what to paste into email.
What a creator media kit should include
A media kit is a short press kit for people and brands: who you are, who you reach, what you make, and how a partner can work with you. The Media Kit Generator on this URL turns those facts into a structured draft so you are not staring at a blank page. It does not invent followers, fabricate case studies, or replace a signed statement of work. Treat the output as a starting document you proofread against your live profiles before you hit send.
The sections brands actually scan
Most partnership reviews start with niche and platform, then jump to audience size and engagement, then look for a human contact. Open with a two-to-four sentence bio that names your category (for example sustainable fashion, gaming, or B2B SaaS) and the primary channel. Follow with follower or subscriber count, a recent engagement rate if you have it, and any demographic notes you can support—age bands, countries, or interest clusters from native analytics, not guesses. Close with email and, if you have one, a website or media page. Past collaborations belong in a short list with real brand names you are allowed to mention; empty “worked with top brands” lines get ignored. Content examples are better as links or a promise to attach screenshots than as vague adjectives.
Stats that survive a two-minute audit
Buyers will open your Instagram, YouTube, TikTok, or LinkedIn tab. If the kit says 125,000 and the profile shows 98,000, the rest of the document is discounted. Use the same public number you would screenshot today, and date-stamp big claims if you grew quickly after a viral week. Engagement rate is optional here but useful when it is real: likes, comments, saves, and shares relative to reach or followers, using the platform’s own definition. Micro-creators often look stronger on engagement than mega-accounts; that is a feature to explain, not a number to hide. Do not paste purchased followers or giveaway spikes as “typical” performance. If a campaign used boosting, say so when you discuss that post.
From text draft to something you can send
The download is plain text so you can drop it into email, Notion, or a one-page PDF. For a designed leave-behind, paste the sections into Canva or Figma, add your face or a grid of stills, and keep plenty of white space—dense walls of metrics are hard to forward on mobile. Some teams want a Google Doc they can comment on; others want a PDF attachment with the subject line naming the product and date. Whichever format you choose, keep one source of truth and update it when follower count, niche, or contact email changes. A kit from last year with an old Gmail and a dead link is worse than a shorter, current page.
Rates, usage, and what this page will not invent
Many creators keep a rate range in the kit or in a follow-up after the brand shows interest. Either works; stuffing a made-up “standard package” you cannot deliver will slow the deal. If you already use Pixwit’s influencer rate calculator, treat that midpoint as a negotiation band, then adjust for usage rights, exclusivity, and how many assets you will actually produce. This tool drafts narrative and stats from the fields you type. It does not scrape private analytics, verify emails, or file trademarks. For a historical definition of press materials, see the background reading linked below. Pair the kit with a short pitch that names the product, the audience overlap, and a clear ask (gifted, paid, or affiliate) so the document has a job in the thread.
Background reading: Press kit (Wikipedia)
Who should prepare a media kit
Influencers pitching brand deals
Attach a current one-pager whenever you cold-email a brand or reply to a collab inbox. Followers, engagement, and niche in one place mean the intern forwarding your note does not have to rebuild your profile from scratch. Refresh the numbers before a seasonal pitch (back-to-school, holiday, product launch) so the kit matches the campaign calendar.
YouTubers, TikTokers, and newsletter writers
Long-form and short-form creators use the same skeleton but highlight different proof: average view duration or subscriber growth for YouTube, completion and comment quality for TikTok, open rate only if the list is owned and you are allowed to share it. Generate the draft here, then swap in the metric your buyer actually buys.
Agencies onboarding talent
Managers who represent more than one creator need a consistent section order so brand decks do not look like six different templates. Run each roster member through the same fields, then drop the text into the agency’s master layout. You still proof names, rate cards, and exclusivity clauses before anything leaves the office.
Founders and small brands seeking press
A company press kit is a cousin of the creator version: origin story, audience or customer snapshot, product facts, and a media contact. Use this page when you need a concise leave-behind for journalists or partners, then add logos, boilerplate, and high-res assets in your own folder. Do not treat generated copy as a substitute for legal review of claims.
Media kit FAQs
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