Social Media ROI Calculator
Compare modeled revenue, lead value, and traffic value with ad, tool, and labor costs.
Cost inputs
Converted to monthly cost × 4 weeks
Value inputs
Tip: Setting CLTV to $0 means leads will not contribute to your ROI calculation. Enter your average customer value for a more accurate result.
How to Use This Social Media ROI Calculator
Enter Your Social Media Costs
Add monthly ad spend and software subscriptions, plus weekly labor hours and your average hourly rate. Weekly hours are converted to monthly labor cost (× 4 weeks) so you capture the full investment.
Add Revenue, Leads & Traffic Value
Enter attributed revenue from UTMs, analytics, or surveys. Optionally value leads via CLTV and traffic via estimated dollar value per website visit—or leave those inputs at zero to focus only on direct revenue.
See Social Media ROI & Tier
Click Calculate to see ROI, total value, total investment, tiered guidance (negative / break-even / positive / excellent), and a full cost-vs-value breakdown—all processed locally in your browser.
Why Use Our Social Media ROI Calculator
Full Cost Accounting
Costs include ad spend, recurring tool subscriptions, and weekly labor converted to monthly labor cost (hours × rate × 4)—so you aren't comparing revenue to ad spend alone.
Lead & Traffic Valuation
Estimate total monthly value beyond direct revenue—leads multiplied by lifetime value and visits multiplied by assumed value per visit—so attribution gaps are modeled explicitly in your ROI report.
Profit / Loss Snapshot
Monthly net dollar gain or loss and clear cost-vs-value stacks make it obvious whether scaling, cutting spend, or retuning attribution assumptions should come next.
Private browser calculations
Calculations run in your browser so you can model financial inputs without sending them to a calculation server.
Social Media ROI Calculator FAQ
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